How a Bad Web Host Service Can Ruin Your SEO Rankings
Choosing a bad web host is like purchasing a great looking car, but after the purchase, turns out, you bought a frustrating, hair pulling wallet-draining lemon. As a website owner, web developer, blogger, or online marketer, you cannot afford to fall into the clutches of a bad web host. This tutorial is designed to help you avoid making a horrible hosting decision.
To be clear, these types of poor hosting services have flooded the Internet. They continue to remain in business and thrive because most people seeking a hosting account have no idea of what to look for. Moreover, most people falsely assume that all hosting companies are created equal; that is not the case.
To be crystal clear, signing up with a bad web host not only negatively impacts your organic search engine rankings, but it also ruins your Pay Per Click Advertisement conversions. If you are running Adsense Ads or any type of affiliate program, Amazon FBA or building lists, a bad host will crash and burn your online dreams.
Doing Hosting Wrong
When visitors and potential clients type in your domain name and end up waiting for the page to load, they WILL LEAVE and likely not come back.
Concerning securing a new web hosting service or switching to a better host, there are numerous warning signs that you must watch out for. Take note of these warning signs because they are the difference between succeeding online versus failing
Bad Web Host - Over Selling Servers
Server overselling happens when a hosting company sells more disk space and boasts more bandwidth on a particular server as compared to what actually exists. The basic plan of server overselling is the assumptive probability that the vast majority of the clients on that server are only going to use a tiny fraction of the server resources allocated to their account.
The hosting companies are rolling the dice and betting that all of the accounts on that server will be underused. They are actually hoping that the sites are all low traffic websites that will not put a lot of demands on the server. You need to know that server overselling is a common practice amongst cheap hosting providers.
Here is a typical example of server overselling, pay attention to the Server SPECs.
Let’s say the hosting company opts to offer this hosting plan to 50 clients per server.
If each client used all of their allotted resources, which is possible, the server would look like this.
Ever question why various web hosting service providers can afford to offer shared hosting plans at meager prices? These companies are, without a doubt participating in the act of overselling their servers. You do not want to be a customer on a server that has been oversold. Hence, you want to avoid cheap hosting unless the site you are launching is literally not that important.
5 Signs Of a Bad Web Host
1. Sluggish Load Times
If any page on your website loads sluggishly, consider your site a gradually sinking ship. How fast does your site need to load? The answer is; fast enough as to not tick off your visitors. When visitors are ticked off; they will click off! You can monitor your page load speed with these tools.
Fair warning! These tools are designed for web developers. Consequently, the results are going to be delivered in technical language. That stated, your website may be slow loading because of your hosting. Or, it may be slow loading because your website may be suffering from issues related to:
Generally speaking, if your website takes more than three seconds to load, you have some issues to address.
One of the most critical elements of operating a website is making sure that the website is reachable every time someone types in the domain name or clicks a link leading to the site. If your website is down intermittently or frequently, make no mistake about it, poor uptime directly affects your CTR, subscribers, email lists, sales, and conversions. With today’s server technology, 99.9% uptime has become the standard amongst reputable hosts.
3. Unresponsive Customer Service
When it comes to owning a website, as the saying goes, “Things will happen.” When they do the big question is, “Can you reach your hosting customer service?” and “How long will it take them to respond?” The best hosting companies offer customer support 24 hours per day, seven days a week, including holidays. How they provide that service could be by phone, email, or chat; it doesn’t matter as long as they offer it.
Lack Of Security
As with any business, some people jump into it, yet they have no idea what they are doing. The hosting industry is no different. This becomes a glaring issue when they are faced with issues related to security. Just check some of the headlines.
In January of 2019, Paulos Yibelo of websiteplanet.com, along with his peers, set about to see if the hosting companies, iPage, OVH, HostGator, DreamHost and BlueHost could be compromised. Turns out they found vulnerabilities.
You can read the full report here: Quest Diagnostics says data breach could have hit nearly 12 million patients
Luckily, they were doing this (as a means) to help those companies fix security issues. But, had this been an authentic hack attack with evil intentions, the customers could have potentially suffered significant losses. You had better make sure that security is a HUGE priority with any potential hosting company.
Bad Web Host - Suspect Control Panel
Users want an intuitive control panel. cPanel is currently one of the popular user interfaces on the market. Plesk is one of the best! But various hosting companies have opted for free and less expensive control panels that only serve to frustrate their customers. Additionally, they have glaring security flaws. Here is a list of the most common hosting control panels other than cPanel and Plesk.
Before using any of these control panels, perform your due diligence. Why? AlternC hasn’t been updated since November 2017. ZPanel hasn’t seen an update since 2014. Prior to signing up for any hosting plan, find out which hosting control panel they use. If they are not using cPanel or Plesk, you may be walking into a hosting headache that could ruin any and all of your SEO rankings.